Medicine carbon footprint calculator for healthcare professionals.
We helped YewMaker scale towards a future-proof product with a medicine carbon footprint calculator for healthcare professionals.
The story
The non-executive director for AstraZeneca wanted to turn a concept and prototype into a scalable product to be showcased to the NHS within a year. It had to be easy-to-use while following strict health regulatory requirements and
Think-it’s role
We worked with the team to prioritize resources and built a product that demonstrates utility and is attractive for wide-scale use throughout the NHS and beyond. The first product needed to be immediately marketable, but with also specific features that mattered for the long term. Our approach focused on iterative development, incorporating user feedback at each stage to ensure the product met the needs of healthcare professionals while maintaining scalability.
Why it mattered
Medicine account for a quarter of the carbon footprint of the health industry, through our work we facilitate information visibility across the medical supply chain. Allowing people to make the choice for selecting medicine with low carbon footprint by sharing the Carbon Footprint Calculator to Healthcare Professionals. Scaling this MVP required careful consideration of security measures to protect sensitive medical data while ensuring system performance could meet increasing demand.
Tech stack
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