Speeding up time to market for a brain health therapeutic
We helped build a direct-to-consumer brain health mobile app to help everyone measure and reduce their risk of dementia through an improved lifestyle.
The story
Dementia diagnosis is still slow and expensive, and mostly paper and pen tests. Five Lives wanted to quickly get a brain health digital therapeutic to market that would improve this during their early phase of product deployment.
Think-it’s role
Think-it came in to accelerate the internal team velocity and roadmap, focusing and establishing the engineering into key success metrics such as:
- 99.5% crash-free rate for sessions and users
- Triaging and reducing specific time-to-bug fix
- Addressing PR comments faster (under 24hrs)
Why it mattered
The Five Lives team was able to speed up their anticipated time to market while still having a robust and scalable solution (>99.5% crash free rate). This brought clear value to their end users and helped them validate and optimize their offering, all within a reduced timeline.
Tech stack
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