Doubling user engagement with messaging features

We helped SoundCloud add app features that were previously web-only.

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The story

SoundCloud was missing a private way to chat about music on mobile (a feature available on web). In the past they saw that features that were available on Web only and got introduced on our mobile environment saw an uplift of 70%-250%. SoundCloud wanted to increase the percentage of monthly active users that engage in a conversation.

Think-it’s role

We teamed up with SoundCloud to deliver social sharing off-platform to other messengers, provide a tool for listeners to talk about music, and provide a tool for creators to talk workflow and potential collaborations.

Why it mattered

SoundCloud saw an increase from between 2 to 3 million messages every month to 5.1 million messages a month after adopting the mobile messaging.

Tech stack

MVVMMessaging

Testimonials

What our partners say about us

“Our Think-iteers helped us deliver a new consent management framework. During their tenure on our team, they were professional, flexible, and a pleasure to work with. They tackled challenges independently and also paired with other SoundCloud engineers to build the best solutions possible. During the integration phases of the project, they participated in design sessions with 3rd party vendors.”

GoranEngineering Manager, SoundCloud

|Engineering Manager, SoundCloud

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