Enhancing the app experience for over 10 million drivers

We helped BMW enable secure, real-time vehicle tire data access and analysis.

Professional/IT servicesTransportation/MobilityCloud InfrastructureServerlessAPI DesignCloud AutomationIoTPredictive AnalyticsCorporate Innovation

The story

BMW’s team need to provide real-time, secure and flexible access to tire-related data and insights through a powerful and efficient platform as the backbone for a new product offering to be launched in 2021.

Think-it’s role

We implemented a highly scalable and secure cloud-based infrastructure, giving real-time and secure access to allow various stakeholders to easily retrieve, explore and analyze data and develop applications.

Why it mattered

BMW can provide their customers and dealerships with an end-to-end solution for a better customer experience and safety, increasing retention and opening up new revenue opportunities and reducing their CO2 footprint.

As part of our deliverables, we created libraries and modules for other developer teams at BMW to use for their infrastructure. We also hosted Terraform training sessions for other developer teams at BMW to support them appropriately and use our solutions.

This PoC has since been integrated as an aspect of the My BMW App with the press release at the time claiming that the digital tyre diagnosis by artificial intelligence was unique in the competitive environment and available for the first time in automotive engineering.

Tech stack

Project leadershipMachine Learning

Testimonials

What our partners say about us

“The Cloud Data Hub is a key driver of BMW’s leadership in shifting the focus toward tech and data-driven innovation to become the mobility provider of the future. We have high standards for partners who support this initiative — and as a young and agile team, Think-it delivers the technology expertise, creativity, and confidence in problem-solving we need to build innovative, modular solutions quickly and effectively.”

JosefProduct Owner, BMW Cloud Data Hub

|Product Owner, BMW Cloud Data Hub

“We achieved everything we wanted to achieve with this initiative. The Think-it team has a real sense of ownership — their proactive communication and suggestions for improvement helped evolve our system to a production-state quickly. From both a technical and collaboration perspective, they showed they were really invested in bringing a superior system to life. Working with our Think-it team was a refreshing experience compared to other traditional service providers.”

MartinProduct Owner, My BMW App

|Product Owner, My BMW App

Learn more about our work with BMW

Our BMW Journey

Extended range of functions for the My BMW App in November.

136 days ago

Digital tyre diagnosis by artificial intelligence available for the first time in automotive engineering. Additional customer benefits by new features: BMW Digital Key Plus, Remote Theft Recorder and Calendar Locations.