Making smart cars safer with BMW
We built an AI-driven safety software to help all of us make responsible decisions on the road
The story
Think-it was tasked with supporting AWS cloud adoption within the BMW Group by building an end-to-end data-driven use case delivering an intelligent personal driver assistant that served as a boilerplate for other use cases moving forward. Think-it developed an AI-driven intelligent personal driver assistant for BMW, leveraging AWS cloud technology to enhance safety and user experience
Key FeaturesReal-time traffic analysisReal-time traffic analysisPredictive maintenance alertsPersonalized driving recommendations
Think-it’s role
We ensured scalability through an extensive use of serverless architecture coupled with automated deployment and delivery with a combination of CodePipeline, Terraform, and CloudFormation. Additionally, the system was responsible for performing data gathering, analysis, modeling, and visualization using state of the art machine learning on Sagemaker.
Why it mattered
Our PoC was a data architecture that reliably ingested data and extracted insights to analyze driver behavior, delivered in a mobile-first UI. This AI-driven solution significantly enhances road safety, enables usage-based pricing models, and delivers personalized services to drivers. BMW was able to showcase the capabilities of a cloud-based infrastructure to fuel data-driven use cases that deliver superior user experiences. This proved the value to stakeholders, allowing them to double down on their cloud-native strategy.
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